Adidas Net Worth is11.4 12-Month Sales Growth (%)
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Company Name: Adidas
Tag-line: Adidas is all in
Company Type: Aktiengesellschaft
Traded As: ADS, ADDYY
Foundation: 1924 as ''Gebrüder Dassler Schuhfabrik'' , (registered in 1949) Founder: Adolf Dassler
Location: Herzogenaurach, Germany, Portland, Oregon, USA
Key People: Igor Landau (Chairman),
Industry: clothing, Fashion accessory
Products: Footwear, sportswear (activewear), sports equipment, toiletries
Area Served: Worldwide
Revenue: Euro13.34 billion (2011) Operating Income: €1.011 billion (2011) Net Income: €671 million (2011) Assets: €11.38 billion (2011) Equity: €5.331 billion (2011) Num Employees: 46,824 (2011) Homepage: http://www.adidas-group.com/
Intl: yes
Adidas AG (German pronunciation: [E?adiE?das]) is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Germany. It is the holding company for the adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
Adidas was founded in 1948 by Adolf Dassler, following the split of GebrA 1/4 der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2010 was listed at a??11.99 billion.
Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf "Rudi" Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.
Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother's business, which became GebrA 1/4 der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,:5

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