Alexis Dejoria Net Worth is
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John Paul Jones DeJoria (born April 13, 1944) is an American billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patron Spirits Company.


John Paul Jones DeJoria was born the second son of an Italian immigrant father and a Greek immigrant mother on April 13, 1944 in the Echo Park neighborhood of Los Angeles, California. His parents divorced by the time he was two years old, and at nine he began selling Christmas cards and newspapers with his older brother to support his family. He grew up in Atwater Village on Garden Ave and then Revere. He attended Atwater Elementary and John Marshall High School. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home.
As a youth, DeJoria was a member of a street gang, but decided to change his life after being told by his high school math teacher that he would "never succeed at anything in life". He graduated from high school in 1962 and spent two years in the United States Navy, after which he held a series of jobs ranging from a janitor to an insurance salesman.
DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700. DeJoria also owns 70% of The Patron Spirits Company. The company is a premium tequila brand, and in 2011 they sold approximately 2,450,000 cases. Additionally, DeJoria has a business interest in the African oil industry through his holdings in Madagascar Oil Ltd.
DeJoria co-founded the PatrA?n Spirits Company in 1989 and is a founding partner of the House of Blues nightclub chain and has interests in Pyrat Rum, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley Davidson dealership, a diamond company (DeJoria)

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Alexis Dejoria Latest News

NHRA: Alexis DeJoria happy to feel normal and racing again after dealing with concussion

Alexis DeJoria had a solid final qualifying run at Saturday's Circle K National Hot Rod Assn. Winternationals, but that pales in comparison to the bigger story: the fact that she competed at all. The ...
Posted: February 11, 2017, 7:00 pm

Little love for ladies of drag racing

Pritchett and Alexis DeJoria did it last year. NHRA has female competitors in all four of its divisions, and Force's win Sunday, her second of the season, put her atop the Funny Car standings. Her win ...
Posted: May 10, 2018, 3:06 am

Column: Girls Rule! NHRA celebrating strong female racers

Pritchett and Alexis DeJoria did it last year. NHRA has female competitors in all four of its divisions, and Force's win Sunday, her second of the season, put her on top the Funny Car standings. Her w...
Posted: May 7, 2018, 2:04 pm
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