Alexis Dejoria Net Worth is
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John Paul Jones DeJoria (born April 13, 1944) is an American billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patron Spirits Company.


John Paul Jones DeJoria was born the second son of an Italian immigrant father and a Greek immigrant mother on April 13, 1944 in the Echo Park neighborhood of Los Angeles, California. His parents divorced by the time he was two years old, and at nine he began selling Christmas cards and newspapers with his older brother to support his family. He grew up in Atwater Village on Garden Ave and then Revere. He attended Atwater Elementary and John Marshall High School. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home.
As a youth, DeJoria was a member of a street gang, but decided to change his life after being told by his high school math teacher that he would "never succeed at anything in life". He graduated from high school in 1962 and spent two years in the United States Navy, after which he held a series of jobs ranging from a janitor to an insurance salesman.
DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700. DeJoria also owns 70% of The Patron Spirits Company. The company is a premium tequila brand, and in 2011 they sold approximately 2,450,000 cases. Additionally, DeJoria has a business interest in the African oil industry through his holdings in Madagascar Oil Ltd.
DeJoria co-founded the PatrA?n Spirits Company in 1989 and is a founding partner of the House of Blues nightclub chain and has interests in Pyrat Rum, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley Davidson dealership, a diamond company (DeJoria)

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Alexis Dejoria Latest News

Column: Girls Rule! NHRA celebrating strong female racer

Pritchett and Alexis DeJoria did it last year. NHRA has female competitors in all four of its divisions, and Force’s win Sunday, her second of the season, put her on top the Funny Car standings. Her win came 10 years after elder sister Ashley Force Hood ...
Posted: May 7, 2018, 3:17 pm

Alexis Dejoria to retire after 2017 NHRA season

Kalitta Motorsports NHRA Funny Car pilot Alexis DeJoria will retire after the 2017 season. "It’s one of the hardest decisions I’ve ever had to make, and I will miss everyone so much," DeJoria said in a Monday press release. "My reasoning behind this ...
Posted: October 9, 2017, 8:52 am

NHRA Lucas Oil Nationals Sunday results, updated standings from Brainerd

Alexis DeJoria (Funny Car), Tanner Gray (Pro Stock) and Jerry Savoie (Pro Stock Motorcycle) were also victors at the 17th of 24 events on the NHRA Mello Yello Drag Racing Series schedule. Pritchett, who raced the quickest pass in NHRA history during ...
Posted: August 20, 2017, 4:37 pm
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