Bass Pro Shops Net Worth is3.92e $Billion
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Company Name: Bass Pro Shops
Company Logo: Image:Bass Pro Shops.JPG
Company Type: Private company
Foundation: 1972
Founder: John L. Morris
Location City: Springfield, Missouri
Key People: John L. Morris Founder ,
Industry: Retail
Products: Hunting, fishing, and outdoor merchandise
Revenue: 3.83 billion (2011) [http://www.forbes.com/lists/2011/21/private-companies-11 Bass-Pro-Shops ISAK.html]
Num Employees: 18,000 (2011)
Company Slogan: ''Your Adventure Starts Here''
Homepage: [http://www.basspro.com/ www.basspro.com]
Bass Pro Shops (Outdoor World) is a privately held retailer of hunting, fishing, camping and related outdoor recreation merchandise. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear.
The owner, John L. Morris, began his career in sporting goods with a fishing section in the back of a Brown Derby liquor store owned by his father, located in Springfield on the road to Table Rock Lake and Branson, Missouri. That small fishing department sold homemade bait and worms, proving popular enough that Bass Pro Shops incorporated in 1972. These homemade baits were so popular that many people wanted the opportunity to buy these when they had returned home. Thus began the Bass Pro Shops catalog first mailed in 1974. Soon, it became the world's largest mail order sporting goods store. In 1975, to meet the burgeoning demand for Bass Pro Shops exclusive products, American Rod and Gun was established. Acting as a separate wholesaling entity ARG serves more than 7,000 independently owned retail stores world wide. In 1977, Bass Pro Shops introduced the first fish-ready complete boat motor and trailer package with the Bass Tracker. In 1984, construction began on the Outdoor World Catalog Showroom in Springfield, Missouri. Big Cedar Lodge opened in 1988 on Table Rock Lake. In 1995, Bass Pro Shops Sportsman's Warehouse opened in Atlanta, Georgia, its first store outside the state of Missouri. In November 2001, taking advantage of Outdoor World's popularity as a tourist destination, the Wonders of Wildlife museum was opened next door to the store in Springfield.
Bass Pro Shops carries a number of house brands. Among these are:
For the article on the company, see Tracker Marine Group.
In 1978, Bass Pro Shops introduced the Bass Tracker boat, produced by the Tracker Marine Group. Its brands include Tracker Boats, Nitro, Sun Tracker, Tahoe, Fisher, ProCraft, Kenner, Mako, Myacht and SeaCraft. These boats are sold in showrooms attached to ev

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Bass Pro Shops Latest News

Bass Pro Shops extends Richard Childress Racing deal

Bass Pro Shops has announced an extension of its partnership with stock car racing team Richard Childress Racing (RCR) for the 2018 Nascar season. The outdoor gear retailer will continue as the primary sponsor of the team’s number 31 Chevrolet Camaro in ...
Posted: December 13, 2017, 5:59 am

Bass Pro Shops to continue support of RCR in 2018

Bass Pro Shops will continue support Richard Childress Racing’s efforts in 2018. The Bass Pro Shops/Cabela’s livery will don Ryan Newman’s No. 31 Chevrolet in the Monster Energy Cup Series starting with the Daytona 500 on February 18—and other ...
Posted: December 11, 2017, 4:56 pm

Bass Pro Shop’s purchase of Cabela ideal for holiday shoppers

‘Tis the season to go shopping, and if you have an outdoor-minded person on your list, you no longer have to pick between a Bass Pro or a Cabela’s gift card. After years of negotiating, Bass Pro purchased Cabela’s for $4 billion. The message from the ...
Posted: December 9, 2017, 9:26 pm
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