Beiersdorf Net Worth is1.1 12-Month Sales Growth (%)
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Company Name: Beiersdorf AG
Company Type: Aktiengesellschaft, Public company
Traded As: BEI, BDRFY
Foundation: 1882, relaunch from 2011
Location: Hamburg, Germany
Key People: Thomas-Bernd Quaas (chief executive officer and Chairman of the management board), Reinhard Pöllath (Chairman of the supervisory board)
Industry: Personal care
Products: Cosmetics
Revenue: Euro6.194 billion (2010) Operating Income: €583 million (2010) Net Income: €318 million (2010) Assets: €5.095 billion (end 2010) Equity: €2.920 billion (end 2010) Num Employees: 19,130 (end 2010) Homepage: []
Intl: yes
Beiersdorf AG is a German personal care company based in Hamburg, Germany, manufacturing personal care products. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La prairie and Nivea.
Although its shares are publicly listed, Beiersdorf is controlled by Tchibo Holding AG (parent company of Tchibo), which directly owns 50.49 percent of shares.
The company has been founded in 1882 by pharmacist Paul Carl Beiersdorf in Hamburg and sold to Oscar Troplowitz in 1890. The patent of 28 March 1882 for Paul C. Beiersdorf is regarded as foundation date of the company. He received the patent for his development of a new manufacturing process of medical plasters.
In 1911 Troplowitz launched the new product called Nivea, a stable fat moisturiser, after he had already sold a white soap in 1906.
With BSN medical the company started on 1st oft April 2001 an independent subsidiary. It is a Joint Venture of Beiersdorf (Hamburg) and Smith & Nephew (London) and serves on the market of surgical dressing, orthopaedics and phlebology. BSN Medical had 350 employees in Germany and 3.400 worldwide in 2004. The turnover received 504 mn euros and its operating income reached 70 mn euros. In 2006 BSN medical was sold to Montagu Private Equity for 1.03 bn euros.
With "Beiersdorf Shared Services GmbH" (BSS, a ltd. company) in 2003 another subsidiary had been founded. BSS operates independently but internal as a partner for the whole Beiersdorf group in which IT and accounting services were outsourced. They are having 275 employees in Hamburg and 350 in total worldwide.
In the same year a two years lasting bidding war ended. Procter & Gamble had a high interest in Beiersdorf and offered the then owner of 19.6% of the shares, Allianz insurance, a take over deal. Fears rose in Hamburg that Procter & Gamble is only interested in the brands in fact and not in the company as a whole. Therefore a Hamburg solution was preferred by many in the city. The city of Hambur

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