Bernd Freier Net Worth is
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s.Oliver is a family-owned German fashion company located in Rottendorf, Bavaria. The company sells apparel, shoes, accessories, jewellery, fragrances and eyewear.


The company was founded in 1969 by Bernd Freier (who is also its current CEO) as a small boutique in WA 1/4 rzburg with only 25 square metres of floor space, named Sir Oliver after the hero of Charles Dickens novel, Oliver Twist. To reflect the spirit of the times, the 'Sir' was added to the name in homage to the London fashion scene and to add international flair to the boutique, as the British capital's most successful gentleman's outfitters also featured a 'Sir' in their names.
In the 1970s, fashion suppliers were frequently unable to deliver the quantities ordered by retailers or to deliver them on time. In 1974, Bernd Freier decided to travel to India to negotiate directly with local textile manufacturers, thereby gaining independence from the wholesalers. Subsequently, he had his own successful range of 'Madras Check shirts' manufactured, which found a ready market in Germany, sold through, amongst others, E. Breuninger GmbH & Co, Uli Knecht, WA?hrl and Wormland.
In 1978, following a legal dispute with '4711', the eau de Cologne brand owned by MA?urer & Wirtz GmbH & Co. KG perfume manufacturers, who had registered the name 'Sir' as a trademark, 'Sir Oliver' was changed to the current brand name, 's.Oliver', and registered under that name in 1979 with the German Patent and Trademark Office (DPMA) in Munich.
In 1987, s.Oliver bought out denim fashion manufacturer Chicago and re-launched the brand under the name Knockout.
In 1993, Chaloc GmbH was founded, becoming the well-known 'comma' brand in 2002. 'comma' now operates autonomously and completely independent from s.Oliver.
In 1998, the first retail store outside Germany was opened in Austria. Shops in Switzerland, the Netherlands, Belgium and Luxembourg soon followed. Over the next few years, s.Oliver carried on expanding i

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Bernd Freier Latest News

s.Oliver to invest Rs 150 crore in expansion

Commenting on the expansion plans, s.Oliver Bernd Freier GmbH & Co.KG CFO Thomas Steinhart said: "India is a challenging market with a lot of potential. It gains a significant importance for our global portfolio and will be in focus of our expansion plans ...
Posted: June 10, 2013, 12:58 pm

Europe looks to rehabilitate radicals

“Salafism is a lifestyle package for young people because it offers them social warmth, a simple black-and-white view of the world, recognition by their peer group — basically everything they lack in real life,” said Burkhard Freier, who heads the ...
Posted: July 8, 2014, 2:09 am

Germany's most desired fashion brand s.Oliver expands to Asia

Creating real fashion for real people, family-owned fashion and lifestyle firm s.Oliver Bernd Freier is going more international. The company is present in more than 30 countries worldwide. It has more than 600 mono-brand stores internationally and is ...
Posted: July 5, 2013, 3:39 pm
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