Boston Beer Net Worth is$538 M Sales
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Logo: Image:Samadamsovallogo.png
Type: Public company (SAM)
Foundation: 1984
Founder: Jim Koch
Harry M. Rubin
Lorenzo Lamadrid
Location City: Boston, MA (Administrative Offices and Brewery)
Key People: C. James Koch
Martin F. Roper
President and Chief Executive Officer
William F. Urich
Chief Financial Officer and Treasurer
Thomas W. Lance
Vice President of Operations
John C. Geist
Vice President of Sales
David L. Grinnell
Vice President of Brewing
Industry: Alcoholic beverage
Products: Beer
Production: 293,369,000 Liters (2,500,000 Barrel (unit))
Revenue: url
Operating Income: net income
Assets: equity
Num Employees: 840 (''FY 2011'') Homepage: []
Intl: yes
Samuel Adams is an American brand of beer brewed by the Boston Beer Company (NYSE: SAM) and its associated contract brewers. The company was founded in 1984 by Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid in Boston, Massachusetts, USA. The brand name of Samuel Adams (often abbreviated to Sam Adams, even in advertisements), was chosen in honor of Samuel Adams, an American patriot famous for his role in the American Revolution and the Boston Tea Party. According to tradition, he was also a brewer. Based on sales in 2011, the Boston Beer Company is tied with Yuengling for the largest American-owned beermaker.
The Samuel Adams brand began with Samuel Adams Boston Lager. The original recipe was developed in 1860 in St. Louis, Missouri by Louis Koch, who sold under the name Louis Koch Lager until Prohibition, and again until the early 1950s.
In 1984, Jim Koch, the sixth-generation, first born son to follow in his familya??s brewing footsteps, brewed his first batch of Samuel Adams Boston Lager in his kitchen, using the original family recipe for Louis Koch Lager. At the time, Koch was working at Boston Consulting Group after receiving BA, MBA and JD degrees from Harvard University. At Harvard, Koch met Harry Rubin and Lorenzo Lamadrid. Both Rubin and Lamadrid were graduates of Harvard Business School. In December 1984, Koch left his career at Boston Consulting Group and along with Rubin and Lamadrid, founded Samuel Adams Beer. As co-owners Koch, Rubin, and Lamadrid, all played different roles. Koch played the role of publicizer. This paved the way for Samuel Adams' trademark commercials, which featured Koch. Rubin assumed the financial and business management role in the company. Lamadrid played a major role as one of the lead investors in the company. Samuel Adams would be the first step for Rubin and Lamadrid who later became prominent businessmen in their fields. Shortly thereafter, they optimized the recipe with the help of Joseph Owades, the man credited with

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