Emanuel Chirico Net Worth is2.0 $Million
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Company |
Company Name: IZOD/ company type
Izod is a clothing company that produces dressy-casual clothing and sportswear for men and women, also including footwear, and accessories. It is part of the Phillips-Van Heusen Company, headquartered at 200 Madison Ave., New York City.
In the late 1930s, Vincent De Paul Draddy, an American businessman employed by David Crystal Co., needed a strong name to associate with his quality merchandise for menswear. While vacationing with his family in London, England, he encountered Jack Izod's tailoring boutique. Izod (himself a well-respected tailor) produced bespoke shirts and created the Windsor tie-knot for King George V, but was ready to retire, and accepted Draddy's offer to purchase the rights to his distinctive name. The A.J. Izod of London clothing company was introduced to the USA in 1938.
Izod of London would become most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt adding prestige to the Izod line, however he couldn't find a market for the then-expensive $8.00 retail price. After Vincent began giving the shirts away to his famous friends, Dwight D. Eisenhower, Bing Crosby, and John F. Kennedy, the shirts soon became popular with department stores. "Izod of London" became a brand known simply as "Izod Lacoste". While the shirts were equally Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which led to the ongoing misunderstanding that the famous "Crocodile" is the "Izod" trademark.)
In 1963, Bernard Lacoste took over the management of the company. Significant company growth was seen under Bernard's management. When he became president, around 300,000 Izod Lacoste products were sold annually. The Izod Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item, even getting mentioned in Lisa Birnbach's Official Preppy Handbook of 1980. The company also began to introduce other p

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Posted: August 25, 2016, 10:08 am

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Posted: September 26, 2016, 8:47 am
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