John Sculley Net Worth is$200 Million
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Profession: Chief Executive Officer
Date of Birth: Apr 6, 1939
What is John Sculley's net worth? John Sculley's net worth is $200 million dollars. Born in the US, John Sculley grew up in Bermuda, Brazil, and Europe. He graduated from Brown University with a B.A. in Architectural Design, and then earned his MBA from the Wharton School of Business in Pennsylvania. He became the Vice-President of Marketing at PepsiCo in 1970, after working there as an intern in the late 60s. While at PepsiCo, he turned the company around from a downward spiral, increasing their sales and profits by creating marketing campaigns like the "Pepsi Challenge", and completely overhauling their International Food Operations division. He became president of PepsiCo in 1977, but left the company to take over as CEO at Apple Computers in 1983. He and Apple founder Steve Jobs began to disagree about the direction of the company almost immediately, and eventually the board fired Jobs, choosing to keep Sculley because of his proven track record. His tenure started out well at Apple, but by the early 90s, things had started to go very awry. He was kicked out of Apple by the board, in 1993.
John Sculley (born April 6, 1939) is an American businessman. Sculley was vice-president (1970-1977) and president of PepsiCo (1977-1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2M.
Sales at Apple increased from $800 million to $8 billion under his management. However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. He was ultimately forced out of Apple in 1993 as the company's margins eroded, sales diminished and stock declined.
Sculley is currently a partner in Sculley Brothers, a private investment firm formed in 1995. He is known for his marketing skills, particularly in his introduction of 'the Pepsi Challenge' at PepsiCo, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass market Macintosh personal computers.
Sculley was born in the United States, but within a week of his birth, he and his family were relocated to Bermuda, and subsequently to Brazil and Europe.
Sculley attended high school at St. Mark's School in Southborough, Massachusetts. He ultimately received a bachelor's degree in architectural design from Brown University and an MBA from the Wharton School of Business at the University of Pennsylvania
Sculley overcame a stutter early in his life.
Sculley joined the Pepsi-Cola division of PepsiCo in 1967 as a trainee, where he participated in a six-month training program at a bottling plant in Pittsburgh. In 1970, at the age of 30, Sculley became the company's youngest marketing vice-president.
As vice-president of marketing at Pepsi, Sculley initiated one of the company's first consumer-research studies, an ex

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John Sculley Latest News

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Apple (AAPL) reported its first annual revenue decline since 2001, but that didn’t stop former Apple CEO John Sculley from remaining optimistic about the tech giant. Continue Reading Below Sculley said it’s easy to be distracted by news of the day, but ...
Posted: October 26, 2016, 12:16 pm

Today in Apple history: World prepares for the NeXT Computer

Jobs is still smarting over his 1985 showdown with John Sculley, the CEO he recruited to Apple — and who ousted him in a power struggle. The public has tended to view Jobs as a techno-punk, immensely talented and charming but a tad arrogant. Learning ...
Posted: October 24, 2016, 12:01 pm

Are Financial Firms In A “Sprint For Their Lives”? Ex-Apple CEO Thinks So

John Sculley, former CEO of Apple, has some advice to offer the big financial services firms facing the big digital transition. Speaking at the annual Money 20/20 conference, Sculley’s message was nothing if not dire — he noted that the incumbent ...
Posted: October 24, 2016, 4:18 am
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