Jonnie Shearer Net Worth is
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Pussy is a carbonated energy drink produced by Pussy Drinks Ltd in the UK. The drink and brand were created by Jonnie Shearer around 2004. In April 2013 part of the advertising campaign for Pussy was banned in the UK by the Advertising Standards Authority for being sexually explicit.

Pussy is made from carbonated water, sugar, grape juice, and a mixture of herbs and other fruit. Its caffeine content comes from guarana. Pussy is advertised as "100% natural" as it does not contain artificial additives.
Jonnie Shearer came up with the idea of a natural energy drink after leaving university in 2004. He experimented with various flavours and tested two at Holly Branson's Christmas party that year. Inspired by the name Virgin Group owned by Richard Branson, Holly's father, Shearer decided to name his drink Pussy. Shearer launched his company in 2006, and started marketing Pussy in 2007. Initially Shearer ran his company from his bedroom, and delivered the drinks to clubs and bars himself. By the summer of 2011 Pussy was sold in 3000 shops in the UK, including Tesco and Selfridges, and exported to 18 countries, with sales of up to 200,000 cans per month. By April 2012 sales had increased to 500,000 a month.
In the winter of 2012 Pussy Drinks Ltd started a UK advertising campaign with two styles of posters used on billboards and trailers. The first advert (pictured) features the word "Pussy" in large lower-case letters above the phrase "The drink's pure, it's your mind that's the problem." with a picture of a can to the right. The second advert featured the word "Outrageous." in large letters above the phrase "An energy drink that actually tastes good." with a picture of a can to the left.
The ASA received 156 complaints about the posters of which six issues were considered. The ASA accepted that people would see the word Pussy as meaning a pussycat and also a slang term for vagina. The ASA also suggested that Pussy Drinks Ltd were aware of the double me

Jonnie Shearer Latest News

A soft drink named Pussy is born from can-do approach

Pussy galore: Largely thanks to the deal he has struck with Tesco, Shearer's sales top 200,000 cans a month in this country The name for Jonnie Shearer's business came to him long before he'd decided to found a brand of soft drink. While studying property ...
Posted: January 9, 2012, 3:27 am

BMB LLP Presents Pussy

Pussy, which was founded by Jonnie Shearer in 2007, has the support of Holly and Sam Branson who are also shareholders. The product is uniquely 100% natural. Last year Pussy secured distribution in Tesco and Selfridges and plan to drive awareness on the ...
Posted: August 12, 2017, 8:25 pm

British Agency Not Sure How Else to Advertise Energy Drink Called Pussy

This is not going anywhere good. Perhaps not surprisingly, Pussy founder Jonnie Shearer says he was inspired originally by Richard Branson's Virgin brand when he came up with the Pussy name almost a decade ago—while languishing in his parents house after ...
Posted: January 16, 2013, 4:00 pm
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