Katie Rodan Net Worth is
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Proactiv is a brand of acne treatment and skin-care products distributed by direct marketing company Guthy-Renker. Developed by Drs. Katie Rodan and Kathy Fields in 1995, Proactiv is a three-part acne treatment kit that is sold on a subscription basis. It includes a cleanser, toner and treatment that contain benzoyl peroxide and glycolic acid as their active ingredients. It is also sold in other varieties such as a Gentle Formula, Extra Strength and Proactiv+. Face masks, body washes and other skin-care products are also sold under the Proactiv name. Although a clinical study has found that Proactiv reduces comedones, inflamed lesions, and facial oiliness, an 80-person Consumer Reports study concluded that Proactiv was as effective as cheaper drugstore products.
Celebrity endorsements play a significant role in Proactiv's marketing strategy. Many music artists, actors and other celebrities became paid spokesmodels for Proactiv, which spends $200 million a year air-time for commercials. In 2012, some of its commercials were banned in the UK after a consumer filed a complaint that the celebrity endorsers were not likely using the product's UK formulation.

Proactiv was created by two dermatologists, Katie Rodan and Kathy Fields, who met during a summer job at a cardiovascular research lab in Los Angeles in 1984; both attended Stanford University Medical School. After graduation they started their own practices, before deciding to work together to create a preventative treatment for acne. In 1989 the two dermatologists hired a chemist and began developing Proactiv out of Rodan's kitchen, using $60,000 in personal funds. They brainstormed business ideas with executives and market researchers who were invited to dinner parties at Rodan's house. Once developed, the product was rejected by several distributors, before Guthy-Renker agreed to market it in 1995.
Proactiv's primary product is a three-part acne treatment kit that includes a cleanser, toner, and

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Katie Rodan Latest News

Rodan + Fields Announces Expansion With New Office Space to Support Rapid Growth

Rodan + Fields’ corporate headquarters will remain in downtown San Francisco. Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are ...
Posted: September 2, 2016, 9:30 am

Rodan + Fields Leases New Building Due To Rapid Growth

Company wide, employees grew to 451 from 300 in the same periods. Founded in 2002 by Stanford University-trained dermatologists Katie Rodan and Kathy Fields, the company uses a direct marketing model with independent consultants who sell its products.
Posted: September 27, 2016, 11:44 am

$40,000 a month, Lexus cars: Meet the new Avon ladies

“This does not feel like work,” she adds. “We’re doing this in our PJs after our kids go to bed.” Dermatologists Katie Rodan and Kathy Fields’ company had $329 million in sales — just last year. Rodan + Fields — San Francisco-based ...
Posted: February 3, 2015, 2:04 am
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