Les Gold Net Worth is$1.5 Million
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Les Gold is a third-generation pawnbroker and the charismatic patriarch of American Jewelry and Loan and has a net worth of $1.5 million. Les Gold earned his net worth when he opened American Jewelry in 1978 in Detroit. In 2011 he opened a second location in Pontiac. His family originally opened up Sam's Loan on Michigan Ave. and Wabash in the early 1940s. His father worked his way into the store. His jewelry store is a 50,000-square-foot empire and the boss to more than 45 employees; this hard-nosed, old-school pawnbroker is the epitome of street-smart savvy and known for driving a hard bargain. American Jewelry and Loan is more than just a pawn shop, it is a family owned business. All of his children are employed there and he hopes that one day they will take it over. The shop's general manager is Les' son, Seth. He handles all the marketing. His daughter Ashley is the assistant manager. In 2009 Les started a reality show called Hardcore Pawn on TruTV. Hardcore Pawn is an American documentary reality television series produced by RDF USA. The main focus of this show is on the human aspects of drama, conflicts, humor and absurdity between the staff members and their customers. Hardcore Pawn has been accused of being simply a knock-off and a capitalization on the breakout success of Pawn Stars. But Les reassures you that Hardcore Pawn is a more-realistic portrayal of a pawn shop than Pawn Stars. There are all walks of life that come into his pawn shop. It's about the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop. Some scenes in Hardcore Pawn have also been speculated to have been staged; however, Les defends the show, saying that no part of the program was staged. Les Gold was born in 1951 in Detroit, Michigan.

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Les Gold Latest News

Les Gold from HCP writes a book to teach others how to run a successful business

Les Gold from Hardcore Pawn has written a book, For What It’s Worth: Business Wisdom from a Pawnbroker published by Penguin Group. Les Gold is the owner of American Jewelry and Loan pawnshop located in Detroit Michigan. He started in the pawn business ...
Posted: June 14, 2013, 12:48 am

'Hardcore Pawn' star revels in unlikely celebrity

DETROIT — Les Gold is embracing his fame with gusto. At age 62, the third-generation Detroit pawnbroker and star of the truTV reality series Hardcore Pawn is barely three years removed from the relative obscurity of toiling away in an industry perceived ...
Posted: February 4, 2013, 11:34 pm

‘Hardcore Pawn’ Episode Guide (April 15): Ashley Takes Away Les’ TV Deal

TruTV’s “Hardcore Pawn” takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, who is being groomed to eventually take over the ...
Posted: April 15, 2014, 6:48 pm
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