Rakuten Net Worth is18.3 12-Month Sales Growth (%)
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Traded As: 4755
Foundation: February 7, 1997
Founder: Hiroshi Mikitani
Location City: Tokyo
Location Country: Japan
Area Served: Japan
Key People: Hiroshi Mikitani, (Chairman and CEO)
Industry: Online retailing, Internet
Revenue: operating income
Net Income: {{decrease -$14.8 million (2011) Aum:
Num Employees: 7,119 (2011) Homepage: rakuten.co.jp, http://global.rakuten.com/group/
Rakuten, Inc. (ae? 1/2 a?(C)ae ?a 1/4 ?a 1/4 ?c? 3/4 , Rakuten Kabushiki-kaisha?) (JASDAQ: 4755) is a Japanese electronic commerce and Internet company based in Tokyo, Japan. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the worlda??s largest by sales. Its global presence has been reinforced through the acquisitions of leading online marketplaces Buy.com (US), Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland) and Play.com (UK), and investments in Ozon.ru and AHA Life. Whereas other marketplaces may compete directly with sellers, Rakutena??s model seeks to empower merchants to deliver "Omotenashi", a Japanese high service mindset, which helps sellers create lasting relationships with customers.
Rakuten has been expanding rapidly overseas in recent years, primarily through acquisitions and joint ventures. Its founder, chairman and chief executive officer is Hiroshi Mikitani. The company has its headquarters in the Shinagawa Seaside Rakuten Tower (a??a??a??a? 1/4 a?ua??a??ae? 1/2 a?(C)a??a??a? 1/4 , Shinagawa ShA<The company was founded in February 1997 as MDM, Inc. Rakuten Shopping Mall (ae? 1/2 a?(C)a,?a ?, Rakuten Ichiba?) started operations in May the same year. In June 1999 MDM, Inc. changed its name to Rakuten, Inc.
Rakuten's 2011 revenues were US$ 4.7 billion with operating profits of approximately US$886M, suggesting an 18.8% operating profit margin. The company is publicly-traded (JASDAQ: 4755). As of December 2011, it has a market capitalization of US$13 billion and some 10,000 employees worldwide.
The Rakuten Group is composed of the following businesses:
Rakuten's online shopping business, Rakuten Ichiba, is the largest online shopping mall in Japan, and allows customers to shop more than 95 million products from

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