SHFL Entertainment Net Worth is$251 M Sales
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Type: Public company
Traded As: SHFL
Foundation: Minneapolis (1983)
Founder: John Breeding
Location: Paradise, Nevada, Nevada
Industry: Gambling
Revenue: $227.8 million (2011)
Operating Income: $46.3 million (2011)
Net Income: $31.6 million (2011)
Num Employees: 740
Homepage: shfl.com
SHFL entertainment, Inc. (previously named Shuffle Master) is a manufacturer of shuffling machines, table games, slot machines, and other casino products, based in Paradise, Nevada.
The company's table game products include Let It Ride, Three Card Poker, Blackjack Switch, and Casino War.
Shuffle Master was formed by John Breeding, a former truck driver, in 1983. Inspired by a newspaper article about card counting in blackjack, he borrowed $30,000 to develop a mechanical shuffler that would allow every hand to be dealt from a fresh deck, nullifying the advantage of card counting, without losing valuable playing time. The device finally came to market in early 1992, and the company made its initial public offering later that year.
Casinos were increasingly using multiple decks for blackjack, limiting the sales potential of Breeding's single-deck shuffler. To fuel demand for the shufflers, he developed a new single-deck game, Let It Ride. By 1995, Let It Ride was generating more revenue for Shuffle Master than its namesake device.
In 1998, the company's headquarters moved from Minneapolis to the Las Vegas area. The firm expanded into the slot machine business in the late 1990s, developing games based on licensed properties like The Honeymooners and Let's Make a Deal, and partnering with larger companies like IGT and Bally to manufacture and distribute them. The slots business failed to turn a profit, and Shuffle Master sold it to IGT in 2004 for $1.6 million.
In February 2004, Shuffle Master bought most of the assets of BET Technology, a developer of table games including Casino War and Fortune Pai Gow. In 2006, the company returned to the slot machine field, buying Australian manufacturer Stargames Limited for $108 million. Among Stargames's products was Rapid Roulette, a roulette variant in which a dealer spins a physical roulette wheel, but wagers are placed and paid out on touchscreen terminals, increasing the pace of play.
Gavin Isaacs, a former

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SHFL Entertainment Latest News

Students at UNLV Patent 12 New Casino Games

Harrah College of Hotel Administration, under whose auspices the course is taught, tells ABC News it’s not possible to describe ... and a former chairman and chief executive officer of SHFL Entertainment, developer of games for the gaming industry.
Posted: May 13, 2014, 9:25 am

SHFL Is My Bet for Online Gambling Profits

So let me introduce you to SHFL Entertainment (NASDAQ:SHFL), a company with a product ... and strong fundamentals to help lock in big profits. Article printed from InvestorPlace Media, http://investorplace.com/2013/02/placing-bets-on-casino-stocks-lvs ...
Posted: February 24, 2013, 1:13 am

Bally Technologies Strikes Deal To Acquire SHFL Entertainment

Bally Technologies Inc. (NYSE:BYI) announced its agreement to acquire SHFL entertainment Inc (NASDAQ:SHFL) for $23.25 per share or $1.3 billion in cash on Tuesday. According to the company, the acquisition price represents a 24 percent premium on the ...
Posted: July 16, 2013, 5:46 am
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