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Nasty Gal is an American-based and owned online retailer which specializes in fashion clothing, shoes, and accessories for young women. The company has more than 550,000 customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named ???Fastest Growing Retailer??? in 2012 by INC Magazine. Nasty Gal is based in Los Angeles.

Sophia Amoruso launched an ebay store in San Francisco selling old pieces of clothing. The store was named Nasty Gal Vintage, with the name being inspired by Betty Davis, ex-wife of Miles Davis. On its website, the company calls Davis "the patron saint of badass women ... complete with lam?(C) platform thigh-high boots." The eBay store sold vintage fashion that Amoruso would source at secondhand stores; one such find, a Chanel jacket she purchased at a Salvation Army Store for $8, she sold for more than $1,000.
As part of the process of founding Nasty Gal, Amoruso was initially handling everything from buying merchandise to photographing the pieces and writing the products' descriptions. Amoruso primarily used MySpace to communicate with her fans and by 2007, had built up a following of 60,000 friends on that platform. In June 2008, Amoruso moved Nasty Gal Vintage off of eBay and onto its own destination site, Nasty Gal???s first hire was through Craigslist of Christina Ferruci; Ferruci still functions as Nasty Gal???s Buying Director more than 5 years later.
In 2009, Nasty Gal moved into its first warehouse space in Berkeley, CA; the company???s growth drove its next move shortly afterwards to a 7,500 sq. ft warehouse in Emeryville, CA. Amoruso has emphasized in interviews the importance of social media to Nasty Gal???s growth. In 2010, Nasty Gal moved its headquarters to Los Angeles, CA. In 2012, the company joined the Index Portfolio with a $9 million series A investment in early 2012, followed by a $40 million series B round of funding in August 2012. The company has grown profitably w

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Sophia Amoruso Latest News

Nasty Gal's Sophia Amoruso on What It Means to Be a Girlboss

Sophia Amoruso, founder and executive chairman of Nasty Gal and the original #girlboss, knows a thing or two about how to kill it at the office. As a follow-up to her autobiography Girlboss ($12;, Amoruso just released her latest book, a coffee ...
Posted: October 11, 2016, 4:52 pm

Donald Trump Calls Hillary Clinton a 'Nasty Woman,' Nasty Women Everywhere Unite

Sophia Amoruso, the founder of popular retailer Nasty Gal, proposed a collaboration with Clinton, one that would apparently see the politician dying her blonde hair hot pink and switching out her pants suits for leather and chains. Yet while the Nasty Gal ...
Posted: October 20, 2016, 7:17 am


ROBERT SIEGEL, HOST: Hashtag #I'mANastyWoman made the rounds on Twitter. So did #NastyWomenVote. MCEVERS: One of those tweeting with Sophia Amoruso. She's something of an authority on nasty. Her clothing company has called Nasty Gal. She's written a memoir ...
Posted: October 20, 2016, 7:44 pm
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